Newegg Canada Marketplace //www.newegg.ca/sellers More Customers. Higher Sales. One Location. Low Commission Fees. Fri, 10 Nov 2017 20:20:31 +0000 en-US hourly 1 3 Reasons to Sell on Multiple E-Commerce Marketplaces //www.newegg.ca/sellers/index.php/2017/11/09/3-reasons-sell-multiple-e-commerce-marketplaces/ Thu, 09 Nov 2017 23:53:07 +0000 http://www.newegg.com/sellers/?p=22126 You’ve probably heard the age old financial advice to diversify or to put it another way, don’t put all your eggs in one basket. This principle of diversification isn’t just...

The post 3 Reasons to Sell on Multiple E-Commerce Marketplaces appeared first on Newegg Canada Marketplace.

]]>
You’ve probably heard the age old financial advice to diversify or to put it another way, don’t put all your eggs in one basket. This principle of diversification isn’t just sage advice for investors but also for online retailers. As e-commerce retail continues to grow (15.1% last year alone), online marketplaces are becoming a go-to choice for consumers with 50% of online retail sales occurring on marketplaces. For most retailers the question is no longer, “should I sell on a marketplace?”, but rather, “how many marketplaces should I sell on?”. Here are 3 reasons why you should sell on more than one online marketplace:

1. Maximize Product Visibility

product-visibility-ecommerce-marketplace

Customer journeys are more complex than ever with 71% of retail searches still occurring on the major search engines and 95% of shoppers looking at alternate sellers before making a purchase. Given this e-commerce landscape, online retailers should attempt to meet customers wherever they choose to shop.

Imagine for a moment that you sell on Marketplace #1 but not on Marketplace #2. A customer performs a Google search and sees results for your listing on Marketplace #1 and your competitor’s listing on Marketplace #2. The customer views the product on both marketplaces and in the end purchases from your competitor on Marketplace #2. Unfortunately, your failure to list products on Marketplace #2 has cost you both revenue and increased product visibility.

While this may be an overly simplified scenario, it illustrates a point: selling on multiple marketplaces can maximize product visibility and increase sales. In today’s highly competitive market your products should be as easy to find as possible.

2. Win New Customers Around the Globe

online-marketplace-demographics

E-commerce marketplaces are like flavors of ice cream; they attract different people. Some people like strawberry, some like chocolate, some like vanilla, and still others like neapolitan (a little bit of each). For example, Newegg Marketplace tends to appeal to tech-savvy men who have interests in things like DIY electronics, gaming, and home automation. Because consumers prefer certain marketplaces over others, sellers can expect to reach a unique set of core customers on each marketplace.

In addition to contrasting customer bases, marketplaces offer companies access to consumers in other countries. For instance, online retailers can sell to 51 countries with Newegg, 27 with Ebay, and just 11 with Amazon. With worldwide online retail sales estimated to reach $4.5 trillion by 2021 the growth potential of cross-border commerce cannot be ignored. E-commerce marketplaces can help sellers scale globally quickly and cost-effectively by providing localized services like fulfillment, payment processing, marketing, and customer support. Thus, sellers can leverage online marketplaces to not only win new customers but build their global brand.

3. Get Fresh Customer & Market Insights

more-customer-data-marketplace

Selling on e-commerce marketplaces can provide the expanded data you need to solve the puzzle of consumer behavior and market trends. Although available data varies by marketplace, you can usually access reports on average order value (AOV), revenue by product or product category, preferred shipping methods, promotion performance, customer reviews, customer location, and returns.

This type of  information can be particularly useful for new products. Using sales data from multiple marketplaces, you can more accurately estimate market prices and develop production forecasts before launching full scale marketing efforts. In addition, marketplace data can reveal general sentiment and feedback on about products in the form of reviews and product questions. Keeping each marketplaces’ core customer base in mind, these reviews can also give you clues into how your products are perceived by different customer demographics.

Don’t be Afraid to Experiment

test-ecommerce-marketplaces

You may be hesitating to expand to more e-commerce marketplaces because of listing costs, logistical complexities or limited internal resources. While these concerns are valid, they shouldn’t rule out selling on a marketplace. Instead, develop a plan for expansion and look for ways to scale while minimizing the strain on resources and budgets. Start by:

  • Setting your objectives
  • Determining which marketplaces fit your target customers
  • Researching marketplace services and costs
  • Selecting and optimizing a subset of products to list

At the end of the day, retailers all have the same goal, making money. Even sales from a comparatively small marketplace can add up over time and make a significant impact on your bottom line. So, stop banking on a single marketplace and start diversifying your portfolio of e-commerce marketplaces.

 

Interested in learning more about selling on Newegg Marketplace? Send us a message

The post 3 Reasons to Sell on Multiple E-Commerce Marketplaces appeared first on Newegg Canada Marketplace.

]]>
Tips for Streamlining Inventory Management //www.newegg.ca/sellers/index.php/2017/10/16/tips-streamlining-inventory-management/ Mon, 16 Oct 2017 21:12:39 +0000 http://www.newegg.com/sellers/?p=21404   This is a guest blog post written by inventory management provider eComdash One of the toughest parts of running an ecommerce business is inventory management. It’s also one of...

The post Tips for Streamlining Inventory Management appeared first on Newegg Canada Marketplace.

]]>
 

This is a guest blog post written by inventory management provider eComdash

One of the toughest parts of running an ecommerce business is inventory management. It’s also one of the most important elements. When inventory is not managed effectively, business owners can’t forecast sales accurately, potentially leading to shipment delays and dissatisfied customers.

Forecasting is not the only area affected by inventory mismanagement, cash flow is impacted as well. Carrying too much stock ties up money needed elsewhere, and not having enough inventory leads to overselling. Both scenarios affect your bottom line.

Implementing a robust and effective inventory management process helps accurately track stock levels, forecast future sales, and optimize purchase order processes. It reduces the likelihood of overstocking, under-stocking, and overselling – factors that influence how your business thrives.

To help get your inventory management operation on track, we’ve put a few tips together to streamline the process.

Think of Inventory as Money You Can’t Spend

inventory

To understand your cash flow, you must properly manage inventory; it’s likely your largest business asset. You have to think of your inventory as money you aren’t able to spend. Focus on how to best forecast the stock that will sell and make decisions based on accurate data. Invest in a software solution that updates in real-time and integrates with all your systems and sales channels. By tracking sales on all channels, you can analyze the data to see what products are in demand. You also need to track your purchase order process and how long it takes to receive more inventory. A proper forecasting report will take the demand of your stock along with the estimated reordering timeline to give the best estimates.

Use a SKU system

Each item you have for sale should have a SKU assigned to it. There may be situations where you don’t think it’s necessary, but it is. SKUs help you keep track of products internally, but will also be necessary if you use a 3PL (third-party logistics) that handles products for you. Having a SKU system facilitates new channel expansions because the system can track your stock across multiple channels, properly gathering and analyzing data so you understand what product is profitable as your company and product offering grows.

Maximize Product Movement with Bundling

Using product bundling to cross-sell and up-sell is a great way to move stale products off the shelves. Not every product you have is going to be a top-seller, which means that some products could be dust-collectors. Don’t let these products cost you storage fees. Bundle those slower-moving items with your best-selling items. Your customers will feel like they are getting a great deal, while you make room on your shelves for better products.

Set Minimum and Maximum Product Alerts

If you choose to use an inventory management software, make sure they offer alerts for inventory levels. When specific products reach maximum or minimum levels, make sure you set alerts so you or an employee can take action. With alerts, you will always know when it’s time to order new merchandise and when you have too much. Planning ahead and taking quick action can be the difference between a million-dollar year and a multi-million-dollar year.

Audit Inventory Frequently

audit-inventory-002Performing inventory audits isn’t something that anyone likes to do, so telling you to audit often may be the last thing you want to hear. But, if you audit at close intervals, you can catch any discrepancies before they become a big problem. The audits won’t take as long since you’ve processed fewer transactions between audits. By keeping a closer eye on your stock and knowing that the quantities in your system are accurate, you won’t waste valuable time looking through months of transactions for a simple mistake that has thrown your numbers off.

Final Thoughts about Inventory Management

Inventory management is crucial to the success and growth of your business. As your business grows, it’s important that you always maintain a firm handle on inventory.  With accurate data, you can quickly adjust your management strategies to meet your business’s expanding needs. Technology can make it much easier, but in the end, it comes down to organization and strategic decisions based on accurate data. Follow the above tips to take your business to the next level by controlling inventory, cash flow, and sales growth.

The post Tips for Streamlining Inventory Management appeared first on Newegg Canada Marketplace.

]]>
Recap: Newegg Seller Day – London, UK //www.newegg.ca/sellers/index.php/2017/08/28/newegg-seller-day-london-uk-june-15-2017/ Mon, 28 Aug 2017 23:57:47 +0000 http://www.newegg.com/sellers/?p=17199 Newegg Seller Day 2017 Recap Cross-border e-commerce presents a large opportunity for sellers, but the task brings a set of complexities and unknowns that can easily hinder a them. Newegg...

The post Recap: Newegg Seller Day – London, UK appeared first on Newegg Canada Marketplace.

]]>

Newegg Seller Day 2017 Recap

Cross-border e-commerce presents a large opportunity for sellers, but the task brings a set of complexities and unknowns that can easily hinder a them. Newegg hosted its 2nd annual seller day that not only brought greater awareness to the opportunities of cross-border trade, but addressed pivotal pain points one encounters. Sellers in attendance eagerly listened to various presentations and panel discussions aimed at sharing experiences and best practices that made scaling one’s business more seamless. One of the key takeaways sellers came away with was how businesses can practically target the right markets, implement the solutions they need, and how to evaluate success. As Newegg Seller Day concluded, further discussions about cross-border carried on into the evening’s networking event.

If you are an international seller interested in selling to North America, visit this page for more information.

If you are a seller interested in reaching countries outside North America, visit this page for more information.

The post Recap: Newegg Seller Day – London, UK appeared first on Newegg Canada Marketplace.

]]>
How marketplaces are the future of cross-border e-commerce //www.newegg.ca/sellers/index.php/2017/08/01/marketplaces-future-cross-border/ Tue, 01 Aug 2017 18:39:02 +0000 http://www.newegg.com/sellers/?p=19084 Cross-border sales are growing rapidly, which country is right for your business? Here’s the deal, modern consumers are savvier these days. The speed in which they are able to search,...

The post How marketplaces are the future of cross-border e-commerce appeared first on Newegg Canada Marketplace.

]]>
Cross-border sales are growing rapidly, which country is right for your business?

Here’s the deal, modern consumers are savvier these days. The speed in which they are able to search, review, and buy products are made seamless because of where retail is happening–online. eMarketer estimates that ecommerce will account for 14.6% of total worldwide retail sales, topping $4 trillion by 2020. But we already know that. So what’s the real story? According to Forrester, cross-border transactions will outpace domestic transactions at a compound rate of 17% between 2017 and 2022.

retail-ecommerce-sales

In 2016, the Asia Pacific region accounted for the majority of ecommerce sales at 12.1%, followed by Western Europe and North America at 8.3% and 8.1%, respectively. China drives most of the sales in the Asian Pacific region, their ecommerce sales alone are projected to top $1.9 trillion by 2019. Other countries such as the U.S., UK, Japan, and Germany will experience modest growth through 2019. A large portion of those global transactions are happening on marketplaces.

regional-global-share

Understanding these market factors can save you from a lot of heartache

Now before you grab a map and start pinning every country you’ve ever heard of or traveled to, begin your preparation by surveying the lay of the land. The opportunities are there, but determine what the right market conditions are for you. Consider the following:

  1. Compatibility to your business – Assess your current product portfolio and the markets you want to take them to. Is there a demand for those items in a particular country? A great way to test this is check if your competitors are out there, which brings up the next point.
  2. E-commerce market size – Demographically speaking, examine how large is their working population, how much of their population purchases things online, and just how competitive are the relevant industries. Is it saturated or do you have enough space to operate?
  3. E-commerce growth rate – How much of the total retail sales are coming from ecommerce? Select markets where their internet penetration is increasing. For example, many Asian countries were early adopters of online and mobile shopping, and now many of those countries have a robust online shopping ecosystem in place.
  4. Cross-border volume – Target countries that demand international goods. Within the ecommerce sector, how much of those sales are cross-border?
  5. Market readiness – A market can have the right shopper demographics, but a common deterrent is infrastructure. How does that country support logistics and fulfillment? What payment methodology is accepted?

cross-border market factorsEvaluating a country by these metrics will give you insights on if the country’s retail environment is conducive for cross-border. Once that’s figured out the next question you ask yourself is how can you streamline operations?

Marketplaces reduce cross-border complexities for sellers and make global expansion scale-able

The devil is in the details and often times operational details bog down sellers from focusing on developing their business and selling. These are some ares where marketplaces minimize common barriers to entry.

  1. Marketplaces advocate friction-less payment processes. Globally, credit cards are the most common payment method—more common than the next two popular payment methods combined, PayPal and debit cards. PayPal is a close second to credit cards in the more developed countries and is widely used in most other countries with the exception of Asia. The majority of Asia hardly use PayPal, compared to Alipay and WeChat. India is the exception, where consumers prefer to pay cash on delivery (COD) or by debit card. All these nuances, right? This is where leveraging a marketplace simplifies the entire process. Instead of shopping around trying to figure out which payment method or vendor to use, marketplaces make those selections readily available. Additionally, they’ll have partnerships with payment vendors that offer total customization when it comes to how and when you receive your funds, giving you complete control. For example, you can secure your sales funds, leave them in that account, and convert them to your local currency when the exchange rates are more favorable. Another big benefit comes with reduced transaction fees, which easily adds up when you’re selling overseas. Cross-border payments
  2. Marketplaces provide a robust and scale-able logistics infrastructure in place. Not all delivery options are equal. Across the board, consumers and sellers agree that timely delivery, seamless returns, and exceptional customer service drive branding and garner repeat buyers. But how that looks within each country is different. For example, French consumers prefer both direct home delivery and collection points contrary to U.S. consumers where the majority prefer direct delivery to their home with little interest in collection points. When it comes to returns, 57% of shoppers expect that they can return their online orders to a store for a refund or a replacement, where applicable. Prospective cross-border sellers are advised that they leverage third-party services or a marketplace’s if they don’t have their own in place. Often times it’s more cost-effective, but more importantly it’s one less complexity they deal with. This is one area that can easily spiral out of control resulting in poor buying experiences. delivery-methodds
  3. Marketplaces localize your marketing and merchandising strategy. Similar to the previous point, it’s all about the consumer’s buying experience. Make it easy for them by translating your product content listing in their local language. Engage them by creating content and copy that resonates with their buying behavior. For example, North American consumers prefer a minimalist page design made up of high quality imagery, but not a lot of copy. However, Asian consumers prefer that every detail of a product be included. Localization requires an accessible team that ensures your brand story is accurately portrayed while implementing local best practices. A marketplace team can do just that.
  4. Marketplaces are safe testing grounds. The idea is to take your product to a country that’s representative of that region and also isn’t the most saturated. By doing so, you get a gauge of how receptive shoppers are to your product assortment and promotional offerings for that country and region. You also gain insights on which marketing channels perform better as well.  Here’s the catch, find out what the costs are. Not all marketplaces are transparent about total costs. Some sellers have been duped to believing that they are being charged a single commission rate only to find there are additional hidden fees on top of that. If you’re looking for transparency consider Newegg’s Global Seller program where the services are wrapped into one commission fee.

Taking your sales cross-border can sound daunting at first, but with a little research and help from key partners, you can select the right markets, access the right services, and scale your business globally, seamlessly.

If you’re interested in taking your sales cross-border, learn how Newegg Global tailors a program that fits you.

 

 

The post How marketplaces are the future of cross-border e-commerce appeared first on Newegg Canada Marketplace.

]]>
Newegg Global – Expand to the markets that make sense for you //www.newegg.ca/sellers/index.php/2017/07/20/newegg-global-expand-markets-make-sense/ Thu, 20 Jul 2017 19:00:07 +0000 http://www.newegg.com/sellers/?p=18877 According to eMarketer, worldwide retail e-commerce sales will top $4 trillion by 2020 and double digit growth will continue through the year. This is an astounding projection, but comes as...

The post Newegg Global – Expand to the markets that make sense for you appeared first on Newegg Canada Marketplace.

]]>

According to eMarketer, worldwide retail e-commerce sales will top $4 trillion by 2020 and double digit growth will continue through the year. This is an astounding projection, but comes as no surprise.

Sellers are scaling their businesses through marketplaces. Many of them who are eager to tap into sales channels overseas face many challenges from local marketing to payment solutions to fulfillment.

Newegg and ChannelAdvisor will be co-hosting a webinar showing sellers how they can expand their business overseas through Newegg Global. This is an opportunity you do not want to miss out on.

In this webinar you will learn:
– About the benefits of taking your sales cross-border
– How to select markets that make the most sense for your business
– What marketing tools and logistics services are available
– How to get started

The post Newegg Global – Expand to the markets that make sense for you appeared first on Newegg Canada Marketplace.

]]>
Internet Retailer Conference & Exhibition 2017 – Chicago, IL //www.newegg.ca/sellers/index.php/2017/05/17/internet-retailer-conference-exhibition-2017-chicago-il/ Wed, 17 May 2017 17:31:51 +0000 http://www.newegg.com/sellers/?p=16479 June 6 – 9: IRCE is one of the largest e-commerce shows in the world. With the industry evolving faster than ever, branded manufacturers, retailers, and re-sellers alike are looking for...

The post Internet Retailer Conference & Exhibition 2017 – Chicago, IL appeared first on Newegg Canada Marketplace.

]]>
June 6 – 9:

IRCE is one of the largest e-commerce shows in the world. With the industry evolving faster than ever, branded manufacturers, retailers, and re-sellers alike are looking for strategies and services that can help them keep pace. The four-day conference brings together industry leaders who will cover the latest best practices and industry trends through interviews, speaking sessions, and panels. Attendees can access over 600+ vendors offering solutions across nearly every category including marketing, fulfillment, payment, and retail technologies.

If you will be at IRCE and want to schedule a time to meet with us, please reach out and visit our booth, #1407, while we are at Chicago! See you there!

The post Internet Retailer Conference & Exhibition 2017 – Chicago, IL appeared first on Newegg Canada Marketplace.

]]>
How to get your product in front of 30 million customers //www.newegg.ca/sellers/index.php/2017/05/10/how-to-get-your-product-in-front-of-20-million/ //www.newegg.ca/sellers/index.php/2017/05/10/how-to-get-your-product-in-front-of-20-million/#respond Wed, 10 May 2017 18:00:49 +0000 http://www.newegg.com/sellers/?p=18373 Are you an Indiegogo campaigner with a new, innovative tech product you think would be a great fit on Newegg? It’s time to learn more about how to make it...

The post How to get your product in front of 30 million customers appeared first on Newegg Canada Marketplace.

]]>

Are you an Indiegogo campaigner with a new, innovative tech product you think would be a great fit on Newegg? It’s time to learn more about how to make it happen! Newegg is a tech-leading marketplace for computing hardware, personal electronics, and more! We are on a mission to bring our customers the latest and greatest tech products, while helping entrepreneurs bring their visions to life. We have partnered with Indiegogo to offer special support and promotional opportunities to successful campaigners who are looking to take the next-step towards retail by joining the world’s leading technology marketplace.

Don’t miss out on this exclusive webinar, where experts from both Newegg and Indiegogo will share their insights for how to successfully take your product concept to market. By the end of this session, you will learn:

– What content marketing is, and why it’s important for converting sales
– How to take advantage of promotional opportunities to maximize your product’s exposure
– How Newegg’s fulfillment services, Shipped by Newegg (SBN) can boost your brand credibility

The post How to get your product in front of 30 million customers appeared first on Newegg Canada Marketplace.

]]>
//www.newegg.ca/sellers/index.php/2017/05/10/how-to-get-your-product-in-front-of-20-million/feed/ 0
Product Listing Ads: What Is It & How to Use It? //www.newegg.ca/sellers/index.php/2017/03/06/use-product-listing-ads-plas/ Mon, 06 Mar 2017 12:00:16 +0000 http://www.newegg.com/sellers-beta/?p=1752 The post Product Listing Ads: What Is It & How to Use It? appeared first on Newegg Canada Marketplace.

]]>

So What Are Google Product Listing Ads?

Using Google Product Listing Ads, promote your online and local inventory through cost per click (CPC) ads to reach the right customers. Google updated their ad layout on Search Engine Results Pages (SERPs), showcasing Product Listing Ads more prominently by reserving the right-side rail only for PLAs. In addition, when users type “best” or “top” and then the product they’re looking for, they’ll see PLAs at top of the SERP with an associated number rank.

*UPDATED*
In May 2016, Google announced a new direction for AdWords which was redesigned for a “mobile-first” world. Not all users and companies have access to the new AdWords experience, but Google intends to roll out the new update to everyone by the end of 2017.

The old UI was designed more for laptop and tablets, but the new UI is more user friendly for mobile users so the menus and campaign details have been changed to a vertical navigation which is more aligned with how users consume content. The version prior to this update did not have an intuitive interface which could deter users from really understanding the platform and better optimizing their campaigns.

The last major update was in 2008, and since then, Google has been talking to users about their experiences with AdWords and the redesign now focuses on three important areas they learned.

  1. The old interface gave users plenty of options in how to look at their data, but it could also give out too much information which could get lost in the numerous menus, submenus, dimensions, and reports and more. The new redesign simplifies the interface so that your data is quickly accessible.
  2. AdWords should be more about your business rather than Google’s own product so they’ve made it easier to optimize campaigns based on your specific business goals. Google changed AdWords to better visualize your data and help you find meaningful insights that could lead to better decisions for your business .
  3. AdWords’ new update provides simple yet powerful tools to help you complete important tasks so you can spend more identifying business opportunities and optimizing campaigns..
PLAs - AdWords Overview Card Examples

New AdWords Card Visualization Examples

Stay tuned as this post will be updated when more features are rolled out with the new AdWords experience throughout 2017.

To better understand Google AdWords, let’s understand the difference between text ads and PLAs. For text ads, you’ll have to create the ad copy and link the ad to a specific landing page. These ads will show up for users when they search keywords you’ve chosen. Usually one text ad can have as many as 10-20 keywords that you bid on individually, so plenty of thought and continuous research are necessary to show text ads to the right people at the right time. These types of ads typically inform users about your current offers or other information they might be seeking about your product or business.Google Product Listing Ads Text Ads

If we take a look at the diagram above, you’ll see the blue box for text ads which triggered from the keyword ssds with some of the information previous discussed. Text ads are usually used inform users of your brand or products, but you must choose the right keywords to  rank for, which can be time consuming and expensive for smaller business competing with companies who have larger teams and budgets. Depending on the keywords you’re targeting, bids for individual keywords can range anywhere from $0.02 to $3.00+ per click. At $3.00, 100 clicks will cost $300, so ads that aren’t reaching the right customers could get expensive quickly without big returns.

Enter Google PLAs –

Compared to text ads, PLAs are served to users based on what products they’re looking for and how much their search terms match your product titles and descriptions. PLAs have a few distinct features that separate them from normal text ads. Google-Product-Listing-Ads-PLA-Ranks

Some of attributes are:

  • Product Image
  • Product Title
  • Price
  • Seller Name
  • Product Rating
  • Product Type
  • Color
  • Size

 

When you’re ready to list your products through Google PLAs, you’ll first have to create a data feed with all the products you want exposure for – and ultimately sales. To create the data feed, Google provides a download link to a spreadsheet that contains fields for product attributes like title, brand, size, color, and gender just to name a few. Once you have your products in the feed, you’ll then have to upload the feed into Google Merchant Center. This is your online Google store catalog and links the catalog to the Google Adwords platform where you can create campaigns and ad groups for your PLAs (and text ads).

Now that you understand the differences between text ads and PLAs, let’s look at how to use Google Shopping for your business.

  1. The More Products the Merrier

When considering whether or not you should use Google PLAs for your business, keep in mind that with more products in the feed, there are more opportunities for Google to serve your products to users so your business gains more data and exposure faster. With smaller feeds, ads can still be served, but it may not gain as much traction for your business like a larger feed and competition may be higher.

How many products should you have in your feed? For a good benchmark, 500 products or more will get you data quickly to help determine your best selling products. These are the low-hanging fruit you should concentrate on first. Once you know which products are performing well, you can break out those specific products into another campaign and ad group with their own specific budgets and bids. This is a good strategy for either small or large feeds.

  1. Add Negative Keywords

Compared to text ads, Google PLAs don’t allow you to bid on individual keywords that would show your product ads. However, by adding negative keywords to your campaigns or ad groups, you can control what keywords won’t trigger your ads.

In the Keywords tab, this is where you can add negative keywords and find search terms actual users type in that trigger your PLAs. Think of adding keywords or phrases unrelated to your business that might show your ads, then you can use the search terms report to find other keywords that are costing your business money with little to no return.Google-Product-Listing-Ads-Negative-Keywords

Imagine that you sell men’s jackets but not women’s or children’s jackets. Negative keywords to add to your campaign or ad group level would be [women’s], [woman], [girls], [children], and [kids] so your ads won’t be served to the wrong customers.

  1. Optimize Your Product Feed

Unlike text ads, you can’t control what keywords trigger your ads, but you can control and optimize the content in your product feed. The feed attributes that contribute most to matching up with users’ search terms are product title, description, and product type. By adding relevant keywords to these attributes, you can ensure that your ads are targeting the right customers and what they’re looking for.Google-Product-Listing-Ads-Optimize-Feed

Product titles are the most important attribute when matching up keywords so think about adding brand name, size, color, gender, and product type (ex. shoes, jackets, etc.). You should not add relevant keywords to the product title for clarity and usefulness, so instead modify your product description to include them.

  1. Keep Your Merchant Feed Up to Date

Make sure to setup a process to provide your product feed to Google every day so that your information is up to date, especially if you’re showing ads with local inventory. With an up to date and clean product feed, you’ll have less error notifications from Google and it ensures that your customers are getting the most current information on your products that you should have on your website.

This is extremely important if the feed is set up with your local inventory because if the customer sees your ad is in stock and finds out at the store that it’s not there, that could leave a bitter taste for the customer. ..

  1. Leverage Automated Extensions

Promotional texts allowed users to add an optional message to your listings by that usually highlighted special offers or free shipping. In Mid-2015, Google change promotional texts to automated extensions for shopping ads at no additional work or cost. This feature uses existing information in your feed to automatically highlight free shipping or price drops for your products.

For offers besides free shipping and price drops, Google provides the following shopping extensions to take advantage of so that customers are informed about your latest deals and brand:

  1. Apply for Product Ratings on PLAs

If you search for products through Google, you may see product ratings at the bottom of the product listing that could be critical to a shopper’s buying decision. This 5-star rating system aggregates review data for the product that’s compiled from different sources like other merchants, third party rating aggregators, and editorial sites.Google-Product-Listing-Ads-Ratings

To be eligible for this shopping extension, first you’ll need at least 50 product reviews total and at least three reviews for any individual product. Then fill out the product rating request form and Google will review your site’s eligibility. If your site doesn’t meet the minimum requirements for reviews, this could be a good time to ask your customers to leave feedback on different sites, which can ultimately help in increasing your brand authority.

  1. Make Sure to Add GTINs to Your Feed

As of September 2015, Google now requires product feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit a valid GTIN and brand for all products in a designated brand and the product condition is new. Google will disapprove offers that don’t meet the requirements or are submitted with incorrect GTINs (ex. UPCs, EAN, etc.). This is to ensure that your offers are matched to the Google Shopping product catalog and to provide accurate results to users shopping in PLAs.

If products do not have valid GTINs, it’s very likely that Google Merchant Center will disapprove your products so you won’t be able to serve customers those ads. The most helpful tip to ensure that products are not disapproved is to keep your product feed update with the most current information and that it follows Google’s guidelines to selling products online.

Simplifying Google PLAs

If you’re a business looking to leverage Google PLAs or to optimize your current listings, selling with Newegg can help bring over 30,000,000 customers to your product offerings without much work on your end. For small businesses, setting up Google PLAs could be a necessary but time consuming endeavor. However, when you sell on Newegg, that can help setup Google PLAs so that your business receives more exposure and sales so you stay focused on other important aspects of your business. If you’d like more information about how our team can help improve your Google listings email us.

The post Product Listing Ads: What Is It & How to Use It? appeared first on Newegg Canada Marketplace.

]]>
How Will Increasing Fulfillment Fees Impact Your Business in 2017? //www.newegg.ca/sellers/index.php/2017/02/06/will-rising-fulfillment-fees-impact-business-2017/ Mon, 06 Feb 2017 20:40:58 +0000 http://www.newegg.com/sellers/?p=12547 As more businesses focus on providing easy and seamless shopping experiences for millions of their customers, storing and fulfilling orders in 2017 looks to be increasingly more expensive for sellers....

The post How Will Increasing Fulfillment Fees Impact Your Business in 2017? appeared first on Newegg Canada Marketplace.

]]>
As more businesses focus on providing easy and seamless shopping experiences for millions of their customers, storing and fulfilling orders in 2017 looks to be increasingly more expensive for sellers. These new fulfillment fee changes are designed to help optimize the available space at the fulfillment centers like Amazon while delivery companies like USPS and UPS have also put in place higher rates for 2017. So what increases can you expect this year for your fulfillment costs?

Starting February 22, the monthly inventory fees for Amazon are going up, especially when it gets closer to the holiday season. You can expect to pay about 4% more compared to 2016, and expect an even greater increase during October to December. Fulfillment fees for small, lightweight items will decrease up to 6%, which is great, but fulfillment fees for bulkier and heavier items will see a significant increase of almost 20%, which is not so great for sellers. FedEx, for instance, changed their surcharge fees on January 2, 2017, which means that U.S. freight services go from $120 per pallet to $130 while U.S. express package services (FedEx Ground) sees a small bump from $3.70 to $3.90 per package.https://www.newegg.com/sellers/index.php/2017/02/06/will-rising-fulfillment-fees-impact-business-2017/

Businesses selling media products will also see a significant increase to match those of non-media items. In 2016, media fees were about $1.56, but they could be up to $2.41 which is a 54% increase! And be prepared for fees on items $300 or more since Amazon is doing away with the zero-fee fulfillment discount, which will now be based on the product sizing fees that apply.

Lastly, sellers will be asked more frequently to send items to multiple fulfillment centers when creating their shipping plans, but will be charged less if they choose to ship to fewer destinations based on a per-item service fee. Although you may be asked to send items more frequently to fulfillment centers, it could be cheaper if the request is closely followed compared to last year (ie. You may pay less if asked to ship to three locations and you only ship to two, based on the item size.)

With all these changes and increases coming to Amazon and other fulfillment services soon, you’re probably wondering how your own business and profits will be affected.

What does this mean for my business?

As more sellers scale their business and orders, the need for more fulfillment services rises which can put them at the mercy of higher fulfillment costs year over year. In turn, available space now comes at a premium and forces you to decide which items are worth sending to fulfillment centers and during what months, not including storage fees you’ll incur when items don’t move out of inventory.

What other fulfillment options can I look into?

At Newegg, you’ll find that our fulfillment rates up to 18% lower than the upcoming fees changes with other fulfillment services. This is due to the fact that we haven’t raised our fulfillment costs for 2017, which means a better bottom line for you. With our Shipped By Newegg (SBN) service, not only will you find lower fulfillment rates, but also other benefits that help your business save money.

While other fulfillment services are doing away with the zero-fee fulfillment discount, we wanted to keep that intact so you can focus more on getting those items to customers without an added cost to your business or them. Our inbound rate and pick/pack fees are about 5% lower than the competition, and may continue to lower as other fulfillment services raise their fees throughout the year. Even if you don’t sell your items on Newegg, you can take advantage of our Multi-Channel Order Fulfillment services to get your products in customers’ hands fast and at lower costs for your business.

Whether you fulfill your own orders or use other fulfillment services, Newegg is here to help your business grow by tapping into our 30+ million customer base with interests in not only computer electronics, but from a wide range of categories including Home Automation to Outdoor & Garden to Sports Equipment and more. Gain some peace of mind with Shipped By Newegg for your fulfillment needs, and if you would like to know more about our fulfillment or seller services, send us an email with your questions at MarketplaceMarketing@Newegg.com.

The post How Will Increasing Fulfillment Fees Impact Your Business in 2017? appeared first on Newegg Canada Marketplace.

]]>
The Eggies 2017 – 13th Annual Award Winners //www.newegg.ca/sellers/index.php/2017/01/16/newegg-eggie/ Mon, 16 Jan 2017 18:32:35 +0000 http://www.newegg.com/sellers/?p=9745 The Eggie Awards – Newegg kicks off 2017 by recognizing and thanking the partners who made 2016 a successful year. Silicon Valley’s Thomas Middleditch hosted Newegg’s 13th annual Eggie Awards,...

The post The Eggies 2017 – 13th Annual Award Winners appeared first on Newegg Canada Marketplace.

]]>
The Eggie Awards – Newegg kicks off 2017 by recognizing and thanking the partners who made 2016 a successful year.

Silicon Valley’s Thomas Middleditch hosted Newegg’s 13th annual Eggie Awards, held at the Omnia Nightclub at Caesar’s Palace in Las Vegas on January 5th. The Eggie Awards are accolades presented by Newegg, recognizing vendors, partners, sellers, and customers for their excellence and contributions to Newegg. The event brought together notable companies such as Intel, Samsung, Indiegogo, and Adorama to name a few. Throughout the evening, Middleditch entertained attendees by cracking jokes about his personal enthusiasm for PC’s and gaming during his youth, while industry leaders enjoyed themselves to cocktails and music.

A total of 40 Eggies were handed out. And the winners are…

AWARD WINNER
Most Innovative Customer Service Initiative INTHECHAT
Marketplace Best Platform Partner Indiegogo
Marketplace Best Global Seller Veho
Marketplace Best Campaign Launch Partner Dept. for Int’l Trade, UK
Marketplace Seller of the Year Adorama
Marketplace Best Brand Partner Panasonic
Marketplace Special Contribution Award Antonline
Best SBN Partner Cryostore
Best Marketing Platform Monetate
Geek of the Year Serious Gaming
Top Affiliate of the Year Skimlinks
Payment Partner of the Year American Express
NeweggBusiness Partner of the Year Dell
Best International Logistics Partner Purolator
Best Logistics Partner FedEx
Best Supply Chain Partner FP International
Best Last Mile Transportation Partner InPost
Partner of the Year G.Skill
Partner of the Year ASUS
Partner of the Year MSI
Partner of the Year Intel
Supporting Vendor of the Year LG Electronics
Supporting Vendor of the Year WD
Supporting Vendor of the Year Lenovo
Supporting Vendor of the Year AMD
Supporting Vendor of the Year Acer
Best eSports Partner of the Year Thermaltake
Best Gaming Hardware Partner of the Year Corsair
Best Gaming Technology Partner of the Year Nvidia
Best Overall Growth GIGABYTE
Best Overall Growth EVGA
Best Distributor of the Year Ingram Micro Inc
Exclusive Mobile Launch Partner of the Year ZTE USA
Exclusive Launch Partner of the Year G-Style
Social Media Marketing Partner of the Year Seagate
Marketing Partner of the Year Intel
Best New Vendor Huawei
Best Consumer Technology Innovator Samsung
Best Supporting Manufacturer Hewlett Packard Inc. (Canada)

The post The Eggies 2017 – 13th Annual Award Winners appeared first on Newegg Canada Marketplace.

]]>